Virtual CFO Services
Senior financial leadership for growing Indian businesses — on a retainer, not a full-time payroll.
Ready to explore a Virtual CFO engagement?45-minute discovery call. Proposal within 48 hours.
Book an introductory call →Is your business at this stage?
A Virtual CFO engagement makes sense when your business has moved past basic bookkeeping but is not yet ready — or does not need — a full-time finance head. Watch for these signals:
- You don't have cash flow visibility — you find out about a cash crunch after it happens, not before. Month-ends are a surprise
- You're preparing to raise funds — a bank loan, NBFC credit line, angel round, or VC raise is on the horizon and your financials are not investor-ready
- Your margins are shrinking and you don't know why — revenue is growing but profitability isn't tracking, and you have no segment-wise breakdown
- You've received a tax demand or compliance notice — and realise you need someone who can see the whole financial picture, not just file returns
- You're expanding — new geographies, new product lines, or a merger — and need financial models to test the numbers before you commit
- Your board or investors are asking for proper MIS — and your monthly reports are still a spreadsheet put together the night before
- You have an accounts team but no strategic oversight — execution is happening but nobody is reading the numbers critically
- Your annual turnover is between ₹1 crore and ₹50 crore — the range where a Virtual CFO delivers the most leverage relative to cost
Virtual CFO scope of work
Financial Control & Reporting
- Rolling 13-week cash flow forecasts — so you always know your liquidity position before a crunch hits
- Weekly and monthly MIS dashboards — moving you from slow monthly reports to structured, decision-ready data
- Monthly P&L review with variance analysis against budget
- Accounts receivable and payable monitoring — systematic reduction of DSO to unlock working capital
- Budget preparation and quarterly reforecasting
- Coordination with statutory auditors, tax consultants, and banks
Strategy & Growth Advisory
- Fundraising readiness — financial models, pitch deck financials, and due diligence support for debt or equity raises
- Investor and lender representation — we attend bank meetings, investor calls, and board reviews alongside you
- Profitability analysis by product, geography, or customer segment — identifying where you are actually making money
- M&A and business valuation support — financial modelling for acquisitions, mergers, or business sales
- Cost restructuring — fixed vs. variable cost analysis, vendor renegotiation, and working capital optimisation
- Financial systems setup — chart of accounts, approval workflows, and reporting cadences for growing teams
You stay in full control
A common concern: "If my CFO is outsourced, am I losing control of my finances?" The answer is no — and a well-structured engagement actually tightens governance. Here is how it works:
- Promoter retains sole signatory authority — payments above a defined threshold always require your direct approval. The Virtual CFO never touches the cheque book
- Read-only access only — we access your accounting software and banking portals in view mode only. No transaction execution, no transfers, no entries without your team's involvement
- Your team handles execution — daily bookkeeping and transaction entry stays with your accounts staff. We provide oversight, analysis, and escalation flagging
- Clear escalation protocol — any financial anomaly, compliance trigger, or cash risk is flagged to you directly, with context and a recommended action — not buried in a report
Our engagement process
Discovery & Scoping
A initial conversation — typically 45–60 minutes — where we understand your business, financials, team structure, and immediate priorities. We identify the three to five areas where a Virtual CFO will have the most impact within the first 90 days.
Proposal & Onboarding
We provide a clear, itemised proposal within 24–48 hours covering scope, deliverables, cadence, and fees. On engagement, onboarding takes one to two weeks: access setup, an initial financial health assessment, and establishing reporting rhythms with your team.
First 30 Days
We conduct a full financial health review — cash position, working capital cycle, cost structure, and compliance status. You receive the first MIS dashboard or cash flow forecast within 30 days. Immediate risks and quick wins are flagged before the month is out.
Ongoing Engagement
Regular touchpoints — typically a weekly call for operations and a monthly review for strategy — supplemented by ad hoc support for fundraising events, tax deadlines, and board presentations. Scope is adjusted as the business evolves.
What clients typically see in the first six months: DSO reduction of 15–30 days (cash unlocked without borrowing), move from reactive to 13-week forward cash visibility, board-ready MIS replacing manual spreadsheets, and — for those raising funds — investor-ready financial models and data rooms that hold up under due diligence.
Pricing tailored to you
Every engagement is scoped individually — because no two businesses have the same needs. To get a clear, itemised proposal, simply fill in the enquiry form and our team will connect with you within 24 hours.
Partner-led, every time
Every Virtual CFO engagement at Goel Advisory is led directly by the founding partners — qualified Chartered Accountants and experienced corporate professionals. You work with the same people throughout the engagement.
- CA Anamika Jain (FCA, DISA, DIRM) — Founder and MD. Rank-holding Chartered Accountant with 20+ years across audit, finance, and advisory. Leads all financial control, MIS, and compliance dimensions of the engagement
- Direct accountability on every deliverable — reports, models, and analyses are reviewed and signed off by CA Anamika Jain personally
- Amit Kumar Jain (IIM Bangalore) — Co-Founder and Chief Strategy Officer. Former senior leader at Tata, Reliance, and Aditya Birla Group. Brings cross-sector corporate strategy perspective to every engagement
- Co-leads fundraising, investor relations, and strategic advisory dimensions — experience few Virtual CFO practices can match